Change management to share European best practice
A leading worldwide market research company with a premium European positioning in Custom Research
Establish a platform for European Best Practices to optimize Research, Marketing and HR processes.
Objectives of the project
Establish a platform for European Best Practices to optimize Research, Marketing and HR processes.
Measurable & concrete results
- Mobilisation of client project team and local management teams around (50 people).
- A quick win approach involving local managers allowed rapid operational results.
- Packaged tools, standardised processes and system formalised for standardised deployment in the other countries
- Improved knowledge sharing culture within Europe
Key success factors
- We mobilized an international team of seven consultants spread over each country of the scope (France, UK, Spain, Germany and Holland).
- We facilitated a series of pan-European workshops to identify best practice.
- We managed the project with a “Think global, act local” approach
- Change management was localised to fit each country’s needs with coordination at European level.
