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Marketing, Sales & Customer Services
A ‘digital customer’ revolution is here, thanks to smartphones, social networks and localisation services. This allows for new customer relationship models, representing an opportunity for new entrants and challenges for established companies.
The channel mix and resources that companies currently use to contact customers have been deeply affected, and organisations will need new skills and competencies, such as media or community management, to stay competitive.
New tools will be needed to follow customers across channels and social networks and to build a consistent customer experience. The million-dollar question is – can investment in these new marketing tools and channels increase sales and reduce service costs at the same time?
BearingPoint has been named a ‘visionary’ firm for the third year in a row for the strength of our vision in customer management.
We work with you to design a customer relationship strategy, setting concrete targets for the role and volume of each channel by using our unique approach. This is based on three customer dimensions - transaction, relationship and experience.
We also help you to achieve faster and more effective transformations in your marketing, sales and service operations, thanks to the strength in depth of our European customer management consultancy as well as our experience in successful project management.
We currently focus on:
|Sales Transformation||Service Transformation|
|Marketing Transformation||Customer Insight Management|
|Customer & Channel Transformation|
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