Slow response to Internet test-drive requests costs sales, survey shows

    2011.03.22

    MUNICH -- Automakers and their dealers in Europe are losing sales because of a "widespread" failure to act upon test-drive requests from Internet shoppers, a survey shows.

    Some 61 percent of Internet shoppers' requests for a test drive were unanswered within four days and 45 percent of the shoppers were not contacted within 14 days, according to a survey by European consultancy BearingPoint and Dutch customer relationship management company Multi-M/IT.

    Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20110322/ANE/110329969/1193?

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