
International CRM Implementation and Rollout
A global top 20 pharmaceutical company
International CRM Implementation and Rollout
Objectives of the project
Implementation and rollout management for a central eastern European CRM implementation. The new implementation is designed to increase sales effectiveness through alignment with corporate targeting strategies within a global CRM process- and platform framework.
Measurable & concrete results
This 2005 - 2007 rollout programme covered 15 central- and eastern European countries. It was highly successful rollout that was on time and on budget, with high employee morale. BearingPoint also provided further support for functional extensions through until 2009.
Key success factors
BearingPoint team project management expertise and creativity.
Punctual expertise availability to cover key focus areas (Dendrite, Siebel CRM, pharma, rollouts)
What BearingPoint did
BearingPoint designed, integrated and rolled out the whole CRM processes and system, coordinating with near-shore application development.

