Novo Nordisk Europe: International CRM Implementation and Rollout

To implement a management strategy to rollout a new CRM across Europe, replacing the existing system. The new venture was designed to increase sales potential through alignment with corporate targeting strategies to support future double digit growth.

This 2009 - 2011 rollout program covered 30 European countries

• Successful rollout to 11 countries as of October 2010, in time with project predictions.
• Program executed maintaining high employee morale

• BearingPoint team project management expertise and creativity.
• Punctual expertise availability to cover key focus areas (cegedim onekey connect, pharma, rollouts)

• Management of implementation streams and management of multi-country rollouts on behalf of client
• Coordination with offshore implementation partner
• Managing local legacy data and procedures for migration to the new CRM platform