A comprehensive survey by BearingPoint and Multi-M/IT revealed widespread failure to act on new car test drive requests from potential customers.
The survey of 19 different car brands across seven European countries saw researchers attempt to make more than 2,500 test drive and brochure requests through car manufacturer websites.
The results of the survey show that 44% of brochure requests resulted in no material being received within seven days. Even more critically, 63% of those asking for a test drive received no contact within four days. At the close of the survey, which lasted for 14 days in each country, 45% of those asking for a test drive had still not received a reply.
How BearingPoint brings value
We have developed a structured holistic approach to help car manufacturers assess and improve their lead management processes and systems. As a result, they can improve the quality of leads, the closure of these leads, and the measurement and tracking of leads through the sales process.
Fulfilment and Customer Interaction- this covers:
Dealer Change Management - this covers:
Lead Management Monitoring - this covers: