Design of a postal product and service portfolio
European postal organisations need to prepare for new competition and protect their market shares. This is critical if they are to cope with the liberalisation of the postal services market in 2011, and counter the development of digital businesses which might threaten their volumes. To do so effectively, they must improve their ability to respond quickly to new competitive offers, while developing their own digital services and customising their offer to meet specific customer needs. They should also look at how to improve customer loyalty and reduce their product and service development costs.
How BearingPoint brings value
BearingPoint has devised a methodology to define a generic model covering most of the products and services (physical and digital) offered by postal companies. This also encompasses the development of various marketing and sales tools, including a sales engine which facilitates optimum package selection for various customer groups. Product and service lifecycle management processes thus become faster and easier to manage, resulting in reduced time-to-market, improved profitability and increased customer satisfaction.