Next Generation Customer Management for a Digital World

    RelationClient-2010-UK

    25 principles of digital client relationship management and its three main pillars:

    • Transaction
    • Relation
    • Experience

     

    For example:

    • Putting mobile at the heart of your digital strategy
    • Using payment experiences to drive competitive advantage
    • Controlling your e-reputation
    • Basing the virtual community of your customers in the real world.

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