In the context of the financial crisis, European retail banks need to strengthen their image and enhance their model, by focusing on their customer expectations (free accessibility, simplicity and fair pricing) and by renewing their customer portfolio. For this, the most efficient approach is to move from a transaction-centred approach to a customer-centred approach by implementing a multichannel master plan.

How BearingPoint brings value

BearingPoint offers a holistic and integrated consulting approach, starting with the design of a multichannel strategy and planning, through the active implementation, down to controlling the achieved synergies. Results achieved, ambitious targets set and exceeded. This multichannel framework is based on five pillars:

• Improve customer knowledge
• Increase channel functionalities
• Review commercial organisation
• Realign marketing and offers
• Integrate channels

BearingPoint is among the leading providers of customer relationship management solutions to European financial institutions. Our comprehensive CRM methodology focuses on the following value creation framework:

• Customer value creation: identifying and improving added economic value.
• Sales, marketing and service execution: enhancing the value contribution and the efficiency of the organisation.
• Customer intelligence: beneficially utilising the available client information.

Our deep industry-specific know how as well as our proven and tested best practice helps our clients achieve sustainable and measurable results. Thus we help our clients to continuously improve their business profitability.