Transmedia, digital, new behaviour: multi-modelling as a new horizon in media


We are witnessing a digital revolution that is profoundly altering media consumption behaviour and practices:

  • This has led to the penetration rate of digital TV sets progressing by more than 15 points in two years.
  • In four years, the audience share for DVB has multiplied by 5.6.
  • The number of media and multimedia contacts has thus progressed over the last four years to reach almost 40 daily contacts in 2009.

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