Study “Customer expectations regarding online services of car manufacturers in service and parts business”
Many companies use the hype around the topics Web 2.0, mobile apps, eCommerce and mobility for their own good.
With the study “Customer expectations regarding online services of car manufacturers in service and parts business” BearingPoint will use an online survey to analyse if consumer see these functions as fulfilled or not. Based on these results further recommendations for online activities can be developed.
The following topics are part of this survey:
- Driver’s profile
- Workshop Service and Spare Parts – Online Service
- Order and information options
- Internet within the vehicle and mobile apps.
The survey is terminated and the results will be worked out soon. If you are interested in the results, please send us an email.