Where business meets personal

BearingPoint-where_business_meet_personal

We are pleased to present you the publication of a White Paper “Where business meets personal communications that suit the company and the employee

This white paper is the result of a collaborative exercise conducted by Orange Business Services and BearingPoint, for which 2300 employees were interviewed in 5 European countries throughout 2011.

Through concrete examples, the publication offers a comprehensive insight into corporate communication practices. Employees want to stay connected to their social lives at work, therefore personal devices are entering the business environment as a natural evolution. Companies need to react quickly to the consequences of this unstoppable and accelerating trend.

A few trends 

  • BYOD (Bring Your Own Device): 84% of people in business use their personal tools for professional uses
  • Y generation: 56% of young people refuse to join an employer that prohibits the use of social media 
  • Nomadism: 70% of respondents say it is not necessary to go regularly to the office, except for important appointments

 

The publication is available on request.

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