Where business meets personal
We are pleased to present you the publication of a White Paper “Where business meets personal communications that suit the company and the employee”
This white paper is the result of a collaborative exercise conducted by Orange Business Services and BearingPoint, for which 2300 employees were interviewed in 5 European countries throughout 2011.
Through concrete examples, the publication offers a comprehensive insight into corporate communication practices. Employees want to stay connected to their social lives at work, therefore personal devices are entering the business environment as a natural evolution. Companies need to react quickly to the consequences of this unstoppable and accelerating trend.
A few trends
- BYOD (Bring Your Own Device): 84% of people in business use their personal tools for professional uses
- Y generation: 56% of young people refuse to join an employer that prohibits the use of social media
- Nomadism: 70% of respondents say it is not necessary to go regularly to the office, except for important appointments
The publication is available on request.


