A leader in the telecom industry in France:
Research into the likely evolution of business users’ telecom usage patterns for a leading French telco.
To identify key trends in current and forecast communications usage relating to business end-users, thereby facilitating the targeted marketing of telecom operators’ future products and services. Research focused on five national markets (France, United Kingdom, Spain, Poland and Belgium) and included companies of all sizes across a spread of industries and sectors within each country.
BearingPoint’s capacity to establish informed conclusions based on our understanding of the end-user experience – a key source for innovation among B2B telecom providers. The firm also leveraged its marketing insights regarding the ongoing convergence of devices and technologies, and its four years of experience in offering “push” consultancy services on this topic to French telcos. BearingPoint’s views on the “digital consumer” and its continuing work on the digital management of CRM solutions also played a key role.
We also benefited from our partnerships with BIP in address the Spanish market, and with TNS in conducting the quantitative survey.