Low cost strategy for airports
BearingPoint has developed the airport’s low cost strategy.
Objectives of the project
Our client has developed an aggressive price strategy in order to encourage the creation of new routes. Alongside this initiative, the development of specific low cost services aimed at low cost airlines has been studied to boost low cost traffic.
Measurable & concrete results
- Benchmark of available low cost services proposed by European airports
- Definition of a set of services with a specific pricing model for the low cost airlines
- Definition of a global business case in order to validate investment related to hosting infrastructure of new services