The debate in recent months around the COP15 has been dominated by promotion of ‘clean’ technologies and solutions available on the market. Companies that develop and sell the new ‘clean’ technologies have been given a lot of attention because of the large market potential. But less attention has been given to the financial potential of reducing emission within a company’s operations by process improvements and behavioural change. Behavioural change plays an important role in reducing CO2 emission but in fact very little research has been done within this area.
The objective of this whitepaper is twofold: to shed light on the economic potential of environmental investments and to suggest concrete ways for companies to achieve a greater economic and environmental return on their investments through improved processes and behavioural change.