Transmedia, digital, new behaviour: multi-modelling as a new horizon in media

LB-Media-FR

We are witnessing a digital revolution that is profoundly altering media consumption behaviour and practices:

  • This has led to the penetration rate of digital TV sets progressing by more than 15 points in two years.
  • In four years, the audience share for DVB has multiplied by 5.6.
  • The number of media and multimedia contacts has thus progressed over the last four years to reach almost 40 daily contacts in 2009.

  • Nicolas Reffait

    Nicolas Reffait

    View Profile
  • Share:

    Choose your country/language

    ×