Transmedia, digital, new behaviour: multi-modelling as a new horizon in media
We are witnessing a digital revolution that is profoundly altering media consumption behaviour and practices:
- This has led to the penetration rate of digital TV sets progressing by more than 15 points in two years.
- In four years, the audience share for DVB has multiplied by 5.6.
- The number of media and multimedia contacts has thus progressed over the last four years to reach almost 40 daily contacts in 2009.