Sales Lead Management performance improvement
Global premium car manufacturer
BearingPoint delivered a significant improvement in the sales lead management performance of a premium car manufacturer.
Objectives of the project
BearingPoint was engaged by a premium car manufacturer over a two year period to assist in improving their CRM capabilities. The manufacturer wanted to enhance their sales and marketing effectiveness and lead management performance improvement was a priority area.
Measurable & concrete results
- Brochure fulfilment
80% of brochure requests now sent within 24 hours
100% of brochure requests followed up by call or email
- Test Drive
Additional 30% test drives fulfilled
100% of test drive requests are followed up within 24 hours to confirm booking
20% minimum improvement in dealer follow up after three days
