The media industry is going through a digital revolution. A multiplicity of content on various devices, including smart phones, tablets and internet-connected TV, has profoundly changed media consumption habits. Audiences are more fragmented and exclusive, and also very volatile. They are no longer passive in their relationship with the media they use, and choose the way they consume media, using non-linear and on-demand services.
Media companies now have to be able to provide specific content targeted to identified customers through adequate channels in a given context – the ‘4’C’s model.
Nearly three hundred of our consultants help media clients with their individual transformation projects, from strategic scoping to process, organisation and IT re-engineering.
We have outstanding operational skills in advertising management, newspaper supply chain analysis and sales channels optimisation. We can also help you with your editorial skills evolution programmes, subscriber relationship management, content management, value chain digitisation, newsroom design and editorial process optimisation. Our own ‘MediaLab’ acts as our centre of media expertise, gathering facts and figures on this fast-moving market from our consultants worldwide.
In 2010, BearingPoint launched its first survey on media consumption trends. Based on Médiamétrie French market surveys of the media consumption evolution, media leaders (TV, press, telecom and internet players) were interviewed to share their views about these evolutions and offered analyses of their impact on future business strategies.
Here’s how your function relates to what we offer.
We make sure we understand your business problems, the trends in your industry and then work out what we need to do to achieve results for you.
Our consultants know where you are coming from, because they’ve usually been in your industry. We combine our deep knowledge and experience in your sector with the technical ability to create solutions with real business value. We’re always looking to find ways to improve your productivity, streamline your processes, and leverage new revenue opportunities for you.
Finally, we get results - virtually all of our most significant clients renew their relationship with us year on year.