Next Generation Customer Management for a Digital World

RelationClient-2010-UK

25 principles of digital client relationship management and its three main pillars:

  • Transaction
  • Relation
  • Experience

 

For example:

  • Putting mobile at the heart of your digital strategy
  • Using payment experiences to drive competitive advantage
  • Controlling your e-reputation
  • Basing the virtual community of your customers in the real world.

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