My clients are poor - Convergence Letter 27
Our Convergence Letters are published every two months. They mainly focus on issues about Telecoms, Media and Utilities, and they address topics as diverse as sustainable development or distribution.
Four billion people worldwide live on less than 7 dollars a day, which is seven times less than the poverty line in France. This population’s income places them at the bottom of the pyramid (BOP).
Who makes up the BOP and what are its characteristics? How can the segment touched by poverty be a business opportunity? How can companies convert this opportunity into an economically viable reality?