International CRM Implementation and Rollout

A global top 20 pharmaceutical company

International CRM Implementation and Rollout

Objectives of the project

Implementation and rollout management for a central eastern European CRM implementation. The new implementation is designed to increase sales effectiveness through alignment with corporate targeting strategies within a global CRM process- and platform framework.

Measurable & concrete results

This 2005 - 2007 rollout programme covered 15 central- and eastern European countries. It was highly successful rollout that was on time and on budget, with high employee morale. BearingPoint also provided further support for functional extensions through until 2009.

Key success factors

BearingPoint team project management expertise and creativity.
Punctual expertise availability to cover key focus areas (Dendrite, Siebel CRM, pharma, rollouts)

What BearingPoint did

BearingPoint designed, integrated and rolled out the whole CRM processes and system, coordinating with near-shore application development.

Your contact :

Peter Mueller