The Samba and the President – Strategy Letter 47

Brazil has many assets that are accelerating the current change:

  • Democratic maturity
  • Demographic boom in the 20-40 year old age group
  • Apparition of a middle class
  • Boom of bank account creation

Even if education and security are still two main stakes, its competitive advantages, both traditional (raw materials) and emerging (technological innovation), are the pillars for its current growth.