Mobile Money - The future of the payments market - White paper
Motivated by the success of mobile payment initiatives in other regions, slowly and steadily the German payment market is inclining towards the mobile channel. Although the market is still in its infancy, it promises a splendid future return due to the high adoption rate of smartphones and the availability of several technology options. Many new initiatives, with innovative services and different business models, are testing the waters and have so far received a positive response from the market. Nevertheless, uncertainties remain for this new market, especially when it comes to consumer acceptance.
Mobile payments are ready with the potential to offer an innovative differentiation channel to financial institutions, new revenue sources to network operators, a convenient experience to consumers and loyal consumer to merchants.