Customers cubed - Convergence Letter 28
Our Convergence Letters are published every two months. They mainly focus on issues about Telecoms, Media and Utilities, and they address topics as diverse as sustainable development or distribution.
On average, only 20% of database information can be taken into account with the statistical approach. HyperCube enables all available information to be worked on.
Who are the potential churners? How to better target marketing efforts? In which area to open shops? HyperCube allows to find the (hidden) answers to these questions.