Implementing SaaS CRM - White paper

During the last decade we have all experienced how goods and services have been digitized and virtualized. Not only are these tangible things transforming, software – the driving power of many of these goods and services – is also impacted by this trend. The question arises as to how a class of products that is natively digital has been transformed in the way it is delivered and consumed? Think about the tablets (iPad) and the way of using software. People no longer need to know how to install and use a software to run certain tasks. This can all be solved now with the tip of a finger on an icon. How is this possible? It is all due to the Internet, that connects people to people, businesses to businesses, and people to businesses. Today, this allows us to do things that would not have been possible 10–15 years ago.

SaaS (Software as a Service) is a software delivery model in which software and the associated data are hosted centrally and typically accessed via the Internet. CRM is – and continues to be – the largest market for SaaS, and many enterprises already rely on the flexibility and stability SaaS technology provides. This White Paper describes the potential of an SaaS implementation at an international pharmaceutical company.