Insights
Green Supply Chain: from awareness to action
Results of our European survey “Green Supply Chain: from awareness to action” are now available in a new White Paper.► Read more
Next Generation Customer Management for a Digital World
25 principles of digital client relationship management and its three main pillars► Read more
Convergence Letter 21: When real and virtual are in the boat, no one falls overboard
The war between the Internet and the point of sale is not a real battle. The major trend is that of complementary channels; the consumer now uses many channels before purchasing.► Read more
Key management elements to increase store performance
In the retail distribution sector, what happens in the store is the most crucial step. While this is well-known, retail stores often fail to do the most basic things to encourage customers to come to the store to make their purchases. ► Read more
