Barclaycard: leaders in digital innovation
Barclaycard asked BearingPoint to develop a digital strategy with a five-year business case horizon. Investment for the first three years was US$15-20MM, with an expected cumulative profit before tax of US$80-100MM over five years.
Download our case study to find out more about how we helped them achieve this:
Objectives of the project
Barclaycard is a top-10 credit card issuer in the US, partnering with major brands such as Apple, US Airways and NFL. It is a subsidiary of Barclays PLC, one of the world’s largest and most respected financial services companies.
Barclaycard was keen to enhance its digital offering for customers in the US. Head of Digital, Dave Goodman says:
“Our goal is to become known as a digital brand in the US by putting digital at the center of the customer experience. We know digital customers are more engaged, more loyal and tend to generate higher spend with lower risk. We therefore wanted an exciting, state-of-the-art digital capability to cater for these customers and attract new partners.”
Measurable & concrete results
- Multi-year, cross functional digital strategy and roadmap
- Faster go-to-market capability
- 10-15% reduction in operational expenditure
- 15% increase in customers opting for online billing
- 15% increase in opens and clicks for email marketing campaigns
What BearingPoint did
“The BearingPoint approach worked for us because they focused on both strategy and execution and did so with a team of knowledgeable and dedicated people. Given their excellent track record across Barclaycard, we knew we were working with a partner who really understood our business, our aims and our commitment to our customers. The results speak for themselves.”