Change management for CRM system implementation
A leader in the European entertainment industry (TV channel publishing, film distribution).
Implementation of a change management strategy for CRM system update
Objectives of the project
Implementation of a change management strategy within the modification of a CRM system.
Measurable & concrete results
- Rolling out of the new CRM system and training of 1,000 and then 1,500 users.
- Realisation of a targeted communication plan using play and high tech (teasers, video, QuickStart, goodies) for a strong impact.
- Conception and realisation of a training programme: 3 day courses with a mix of theory (65%) and practice (35%), creation of an e-learning system with our internal Web Studio.
- Strong sponsorship of the top management and development of project fame.
Key success factors
We dedicated a team to define and deploy change management and training action plans.
The BearingPoint change management team worked closely with our clients’ teams.
To follow the rolling out and cascade change management actions we set up an ambassador network.
We used a play and high tech communication and training channel (e-learning) which are adapted to the culture of the client.