Marketing and Media Optimization

Helping you spend your marketing and media budget where it really counts

In an increasingly complex and fast changing world of many different channels, ever more demanding customers and intense competition, how can you optimize your marketing and media budget? How do you overcome the limitations of traditional statistical analysis and econometric models in incorporating every possible piece of information in our big data world?

We can help.

Combining our strong industry and marketing expertise with our unique HyperCube analytical tool, we’ll work with you to build a truly independent and detailed picture of your marketing and media world with specific insights and actions that enable you to optimize the way you communicate with customers and spend your money.

Client story - LV= increases top line through innovative approach to marketing and media optimisation

LV= and BearingPoint are the winners of the “Innovation in Marketing and Communications” award at the 17th Financial World Innovation Awards 2014.

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