Central European market entry with Variable Annuity Products
The client is a global financial services group providing insurance and investment solutions.
BearingPoint enabled the client, a global Financial Services Organisation, to expand the Variable Annuity-Business within the European market based on a near-shore backoffice shared services approach.
Les objectifs du projet
Support market entry with Variable Annuities of an international financial services group with Expansion Strategy in Europe.
Des résultats mesurables et concrets
- Analysed business and technical requirements and set up processes for market entry of a global insurance company in new European market
- Supported the market entry with flexible Variable Annuity products including different guarantees to be able to offer tailored products to policy holders
- Implemented concept of decentralised product development for Europe accommodates local market knowledge while centralised pricing allows for synergy effects
- Developed a go-to-market-strategy and process model for different sales and distribution partners