Convergence Letter 19: An offer you can’t refuse

LC-19-UK

Telecoms operators today face two main challenges:

  • Securing client loyalty
  • Winning new clients through new offers and selling methods

 

For call centres, client data are essential to equip mobile customers with landline service, and vice versa. Operators are thus becoming more and more inventive in their call strategies to multiply subscriptions and ‘rebound’ sales.

  • Sylvain Chevallier

    Sylvain Chevallier

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