Consumer Goods & Retail
Technologie und Hyper-Agilität schaffen ein personalisiertes Verbrauchererlebnis
Technologie und Hyper-Agilität schaffen ein personalisiertes Verbrauchererlebnis
Leading Chinese retailers are defining a new ‘era of belonging’ by forging stronger ties with consumers through an innovative buying experience. They are also reinventing their own business models by introducing innovative new revenue streams leveraging “retail-as-a-service” offerings. CEOs at Western retailers can learn from Chinese business practices how to combine seamless omnichannel experiences with predictive analytics, to develop
customer loyalty and to innovate creatively to introduce new revenue growth.
