The next generation of software firms must cope with structural market changes and embrace the opportunities from software becoming “everyware.”

In the dynamic landscape of the software industry, growth rates, which soared in the early 2020s, are now stabilizing. Nevertheless, growth projections for information and communications technology (ICT) remain promising, fueled by demand for customized solutions tailored to specific industries. The software supply side is becoming increasingly competitive, with customers venturing into self-development, mirroring the practices of ICT ecosystem partners. Emerging technologies also enable ever more advanced software applications to run almost everywhere.

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