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Swarovski is a globally operating company primarily in the field of crystal manufacturing and processing with a revenue of about 3.37 billion euros for 2016. The Consumer Goods Business sells crystal jewelry and figurines via a global sales network of 2,680 Swarovski and partner operated stores.


Development and implementation of a globally integrated Retail Real Estate Management (GRRE) structure to standardize the processes of retail real estate and optimize the global store portfolio.


The BearingPoint team supported Swarovski in recording and evaluating the global real estate activities and developed an effective organizational structure. This structure ensures optimal assistance for the sales organizations in the countries, taking into consideration the industry norms. The standardization and digitalization of processes as well as the introduction of tools for Retail Real Estate Management have significantly improved the efficiency and the quality of results. Due to the processes implemented, the organization of retail real estate can decisively foster the business strategy of Swarovski in terms of performance optimization.


The new GRRE organization structure specifically supports the current store portfolio as well as the worldwide expansion. The operation models allow the simulation of the portfolio development and the derivation of recommendations for the implementation of the market processing and expansion strategy. For the next five years, a sustainable portfolio optimization program has been initiated with a savings capacity of more than 20 million euros.