Our Convergence Letters are published every two months and typically focus on issues regarding telecoms, media and utilities and they address topics as such as sustainable development and distribution.
For the true players of the digital world, design thinking has long since been a reality. However, it is now becoming increasingly relevant for service companies: in order to remain compelling and competitive, a service must not only be useful, but also create a world rich in transparent and intuitive experiences.
Telecommunications, media and utility companies are now turning towards service design in their search for new growth drivers. Finding themselves in competition with dynamic and responsive digital players, who are able to develop new functions overnight and make them available to millions of customers the very next day, they are having to rethink their methods.