Consumer Goods & Retail
Technology & hyper-agility for a personalized and human consumer experience
Technology & hyper-agility for a personalized and human consumer experience
The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behavior and the democratization of new technologies.
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
International food and beverage company, Hero, was faced with the challenge as to whether they should upgrade their heterogenous ERP landscape. With BearingPoint’s support Hero gained a clear vision of how to approach the future with insight and confidence.
