Digital mobility and connected car services

The automotive industry is undergoing significant changes. Customers’ needs are dynamically changing, and there is substitution through mobility services and electrification, the entrance by tech companies, and unpredictable markets. All are strongly impacting business models and automotive companies’ value chains. This challenging environment increases pressure on margins and sales and finding new revenue streams. Hence, the dilemma automotive companies need to solve is to find the right balance between reducing operation costs along the value chain and investing in new business models to differentiate themselves and create competitive advantages.

With our digital services and connected car offering, we create value by helping our customers identify new opportunities and revenue streams. We streamline rollouts and push offerings globally, and enable the monetization and billing of digital offerings.

We offer our customers consulting services in the following areas:

Digital service lifecycle management

Idea generation enhancing customer experience and creating new revenue streams
Business model elaboration and evaluation
Use case assessments along the customer and retailer journey
Conceptual design and realization support for digital services
Pricing and sales model design
Digital rollout, market push, and performance measurement
Digital Services Optimization

Connected car & software over-the-air enablement

E2E benchmarking for the identification of leading practices samples (automotive & x-industry), including UX and technical perspective
Internal tool-based benchmarking capabilities
Prototyping and live testing
Customer analytics to identify customer needs and reservations
Readiness assessment on software updates regulations (SUMS) and cybersecurity (CSMS)
Target operating model definition focused on processes and organizational change
Service Provider assessment and selection
Business-IT-alignment to realize connectivity and over-the-air offerings

Data and digital service monetization

Use case exploration for monetization by looking at internal and external ecosystems
Target group identification including internal and external prospective customers
Pricing determination and business case creation
Operational setup, market testing, and use case adjustment
Billing solution adjustment or setup

Customers are increasingly accustomed to expecting more digital interactions in their everyday lives. They have become business as usual when buying products or services. This trend is continuing as customers use mobile phones and devices to conduct daily business. Automotive OEMs must react now to address these customer trends or be forced to accept they are commodity providers with reduced profit margins.

Dr. Stefan Penthin, Global Leader Automotive at BearingPoint