Innovating off the pitch: bringing Leinster Rugby’s supporters a top-notch experience

As Innovation Partner to Leinster Rugby, BearingPoint supports the achievement of the club’s goals by providing digital transformation, technology implementation and consulting services as well as technology implementation of Microsoft Dynamics 365 and Power BI analytics tools.

We needed to understand how Leinster Rugby work right now and the challenges they face, but also the ambitions that they had for engaging with their fans. We did a lot of research and looked into case studies from around the world. We looked at how other sporting organisations were doing it. For us, Microsoft was a clear leader when we looked at all the options to meet Leinster Rugby’s requirements.

Gillian O'Sullivan, Country Leader, BearingPoint Ireland