The trend as well as experiences from previous crises show that planning becomes more important in a changing and more unstable environment. For a sustainable planning result the planning process should be integrated, based on value drivers as well as supported by a state-of-the-art IT tool. In this demo-case we give you an abstract of a value driver based Media Channel Mix optimization as part of an operational sales and distribution plan within SAP BPC 10.1.

Please have a look at our demo presentation:

Value Driver based planning with SAP

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