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Insurance offerings need to - more than ever - focus on client's needs in order to succeed in a very competitive environment. This is necessary if a company wants to position itself and grow in a market where products are very similar. There is a demand for interactive platforms, where customers can easily connect anywhere-anytime. 

Multi-Access Management, where the real- and virtual worlds are integrated, offers a good approach. 

"First published in: I.VW Management-Information - St. Galler Trendmonitor für Risiko- und Finanzmärkte, 4/2011, S. 13-18."

Note: This article is available in German only.

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