Many industries are currently disrupted by digitization. One facet of this development is the shift from competition between individual companies to the one between ecosystems. They form clusters of several companies and therefore can satisfy the needs of customers much broader than individual companies. This article discusses the underlying drivers of the shift to ecosystems, its impact on sales in insurance and how insurers can best cope with the upcoming challenges.
The article written by Claudio Stadelmann, Patrick Broer and Ivan Anastassov is published in I VW HSG Trendmonitor edition 4/2017 and available for download below.