Due to changing demands and service experiences of the "digital natives" with products and services of large corporations, insurers face more and more demanding potential customers. Customers want a fast, uncomplicated and fully digital insurance process - from the conclusion of the policy to the settlement of claims. At the same time, this is also a great opportunity for insurers to design their products and business models in an agile and state-of-the-art manner to be more attractive for new and existing customers. The article shows how intelligent automation and artificial intelligence can improve holistic experience throughout the entire customer lifecycle and at the same time enable insurance companies to optimize their expenditures.
The article by Patrick Broer, Christophe Mortier and Nicole Oberlin was published in the I VW HSG Trendmonitor issue 2/2019 and can be downloaded below.
