B2B software markets are dynamic and rapidly evolving. Do you know what’s needed to compete and thrive in the coming years? Discover the answers by downloading the latest BearingPoint New Technology eBook.

What does the future hold?

What does the future hold?

We interviewed over 100 B2B software leaders to understand the direction of travel for the market as a whole. Our findings paint a picture of a sector adapting to fast-emerging technology and market trends. The path you choose could mean the difference between success and failure.

What you'll learn

Our 56-page eBook is the most comprehensive assessment of the state of the B2B software market available. It gives you an authoritative, in-depth summary of the major forces shaping the sector today.

Whether you are an industry leader, manager, or innovator, this comprehensive study will equip you with the knowledge and strategies you need to thrive in a rapidly evolving landscape.

What is driving Innovation?

Even if the potential of most technology trends is viewed with caution, it is clearly the case that    
technology trends are shaping the business of tomorrow. Technology convergence in particular
is considered the greatest opportunity with a score of 95%, followed by artificial intelligence
(89%) and infrastructure innovation (81%).

Today's market is characterized by a multitude of technology
trends. A selection of these trends was presented to software
managers, who evaluated them based on their business
potential. Their positive business expectations are reflected
in the opportunity scores, which represent the proportion of
responses considering a market trend as a business opportunity
relative to all responses.


 

Our research process

The industry leaders we spoke to in standardized surveys and in-depth interviews represent a cross-section of the B2B software industry.

The resulting dataset contained more than 45,000 data points and qualitative information from more than 150 impact assessments handed in by industry experts, as well as from more than 30 hours of in-depth expert interviews.

In 30 seconds

  • 'Great opportunities ahead' contains software managers’ views on the top three market and technology trends, highlighting opportunities and risks. It also includes software buyers’ expectations.
  • 'The awareness for change' describes the business impact of technology trends as prioritized for different business domains.
  • 'Strands of action' centers on software managers’ strategic and operational priorities, assessing the financial and economic impacts of upcoming changes.
  • 'Future scenarios' explores industry trends and potential growth based on assessments by software managers and buyers. It details key success factors and market conditions in the evolving B2B software landscape.

Download our B2B software eBook

  • BearingPoint New Technology Study
    BearingPoint New Technology Study 5.1 MB Download

Would you like more information?

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