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Many companies and industries are struggling with change: New developments in technology, new requirements and regulations, shifting client perceptions – it is hard to recognize, correctly estimate and react to these dynamics. Senior executives know that they cannot control the external industry environment, but they know that they can anticipate the change by understanding, managing and reacting to the forces causing that change.

Those changes are challenging the reporting and DWH/BI environment, because they often require massive and complex changes in the data structures and processes behind the analytics layer. Data in large volumes, high velocities and many varieties are an additional challenge, being responsible for poor performance levels of enterprise applications and enterprise-level DWH/BI.

New In-Memory database concepts allow overcoming those challenges, making full benefit of the availability of In-Memory hardware resources for less money.

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