• Nils has 20 years of experience in IT companies and the industrial sector focusing on sales, portfolio management and product development. He was recruited by Tetra Pak in 2000 to raise the level of portfolio management, working from Sweden and Italy. During this time, he successfully implemented configurator solutions and directed the implementation of two fully fledged CPQ solutions in both Tetra Pak and its sister company Sidel, headquartered in France.

  • As a senior manager in the manufacturing industry sector, Rüdiger has been managing global projects and programs for business strategy, transformation and IT integration for over 15 years. Rüdiger has dealt extensively with the challenges of digital transformation and customer management. The focus of projects has been the strategic and organizational orientation of processes in the areas of opportunity and quote management and systems for CPQ (Configure Price Quote) and CRM.

  • Reto joined BearingPoint in 2010 after 4 years in Shanghai in China and a consulting career since 2000. With a footprint in Manufacturing and Financial Services, Reto has been managing development and transformation projects for more than 15 years. Digital customer journeys were part of Reto’s focus early on, when he helped Swiss banks to develop and set up online banking platforms. Since 2017, Reto is responsible for BearingPoint’s Manufacturing segment in Switzerland.


Impact Hub Bogen D
Viaduktstrasse 93
8005 Zürich, 
View on map

Produced as configured: connecting customer, product and factory with digital product models

Produced as configured: connecting customer, product and factory with digital product models

In the digital age of Industry 4.0, customer centricity and precise capturing of customer needs determine success or failure. Product configuration tools have been established in manufacturing for many years. They have been crucial to drive both sales and production. Today, it is possible to create a digital representation of the complete product variance models, connecting customer input with dynamically priced articles, drawing changes, all the way downstream to manufacturing and servicing, revolutionizing not only design and production, but also quoting, sales and after sales processes.

With Nils Olsson, Chief Product Officer of Tacton, we discuss how digital product models connect customer, product, factory and services, enable a company-wide uniform view of all product variants and become a prerequisite for integrated processes during the entire lifecycle of a product.

Toggle search
Toggle location