Continental is a global leader in automotive supplies. Its Intelligent Transportation Systems (ITS) Business Unit connects wireless communication technologies with IoT to create intelligent transport solutions.
ITS wished to leverage its eHorizon dynamic mapping system to build a direct relationship with motorcyclists and transform the customer experience. From this raft of novel, interactive services, new revenue streams would be created.
We collaborated with ITS to forge a closer relationship with motorcyclists via a new generation of ‘smart mobility’ services. To identify these services, we combined design thinking, market research and the views of ITS leaders to gain customer and business insights. Using our Digital Innovation Generator, joining technical, internal and external perspectives, we provided a launch strategy, market entry roadmap, and facilitated internal and external resource management.
Our partnership succeeded in reinventing ITS’ existing business model by creating sophisticated digital service offerings. It positions ITS as the end-to-end service provider, an orchestrator in smart mobility, and reimagines its relationship with customers, tapping fresh sources of growth.