The award recognizes a successful marketing and media optimization project that resulted in top line increase

London, December 16, 2014 – Management and technology consultancy BearingPoint and the British insurance giant Liverpool Victoria (LV=) scooped together an important prize for their marketing and media optimization project at the 17th Financial World Innovation Awards. The team won the award for “Innovation in Marketing and Communications” trumping illustrious competition. Winning this prestigious award follows an earlier shortlisting of the project as “Big Data/Analytics Project of the Year” at the BCS UK IT Industry Award. Now in its seventeenth year, the Financial World Innovation Awards received extremely high quality nominations from across the board of organizations providing today’s financial services sector.

The project is a best-practice example of how an innovative marketing and media optimization approach is helping to achieve better sales without investing more budget.

Once again the Financial World Innovation Awards showcased the very best of the financial services industry and our congratulations go to LV= and BearingPoint for their success in the ‘Innovation in Marketing and Communications’ category. This triumph marks a great achievement for these organizations and their staff who have invested so much energy and expertise into successfully delivering the project.

Martin Day, Vice Principal at ifs University College

We are delighted to have won this innovation award. This is a great recognition that proves the market appetite for our marketing and media optimization solution demonstrating the tangible benefits to drive marketing success. Congratulations to the LV= and BearingPoint team who delivered a fantastic project and received well-deserved public recognition.

Andreas Rindler, Partner and Head of Financial Services for BearingPoint in the UK

You can read more about the project in the corresponding case study.

Caroline Viarouge (Consultant at BearingPoint) and Andreas Rindler (Partner at BearingPoint) received the Financial World Innovation Award 2014 for their project with LV=.

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9200 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.

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