Client business challenge
Determining where to set prices compared to competitors is no easy task in a fast-changing and competitive environment. Companies need a full and accurate picture of the competitive dynamics and market trends driving customer purchases to price their products effectively across all channels.
Whenever they change a price, they must consider its effect on the rest of the portfolio, how competitors and customers might respond (price elasticity), and how it will affect their margin, market share (volume increase ), and profitability. Designing and managing effective promotions is also very difficult.
Companies struggle with identifying the most promising opportunities, introducing new offers without cannibalizing sales, and determining the appropriate allocation of their promotion spending.
How do we help our clients?
We assist our client with an end-to-end service offering from strategic target picture definition to implementation:
- Assess maturity level through a process performance analysis
- Adapt and optimize processes, organizations, and tools to improve monitoring (simulations, projections, decision support)
- Organization and governance setup and transformation
- Pricing and trade promotion tool implementation for selection, scoping, and realization
Client outcomes
Together with our retail clients, we develop a tangible and pragmatic roadmap with a comprehensive set of projects for operational excellence with efficient and agile pricing and promotion processes supported by a robust and reliable dashboard.
There is also process harmonization between subsidiaries and effective governance between global and local, with structuring collaboration and sharing standard methods, dashboards, and tools.
