Never has it been tougher for a company to adapt and survive in this fast-evolving world driven by customers.

Common management approaches prove increasingly obsolete, companies must reinvent their relationships with the consumer. But the multiplication of actors and channels has led to a high degree of complexity that requires strong guidelines to redefine organizations.

In this book, Erik Campanini, BearingPoint, and Kyle Hutchins, West Monroe Partners, take inspiration from nature and from Charles Darwin’s theory of evolution to offer a new vision of the Customer Relationship Management. This practical book reveals that it is not the strongest that survives but the most adaptable to change.

Modern Companies should focus more on their “improvisation capabilities” that rely on data, innovation, collaboration and individual’s own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies Evolutionist Theory to the Digital Age.

Vincent Stuhlen, Global Head of Digital, l’Oréal, Luxury Division

Erik and Kyle are helping every executive to understand the impact of the technology revolution we are experiencing. This book is a great education in the new trends around the internet of customers where businesses have customer knowledge like never before. Readers will find in these pages valuable insights on the importance of change and adapting their business to this new world.

Alex Dayon, President Applications & Platform,

Darwinism in a Consumer-Driven World is available on

Read more about our book, find additional testimonies and react on our blog here:

Would you like more information?

If you want to get more information about this insight please get in touch with our experts who would be pleased to hear from you.